Last updated: 08/03/2026
This Privacy Policy explains how The Elms of Cranbury Rehabilitation & Healthcare Center
(“The Elms,” “we,” “our,” or “us”) collects, uses, shares, and protects information when you
visit our website, contact us, use our services, or interact with us in person, online, or by
telephone.
By using our website or services, you agree to the practices described in this Privacy Policy.
This Privacy Policy is intended to supplement, not replace, any notices we provide under
applicable healthcare privacy laws, including the Health Insurance Portability and
Accountability Act of 1996 (“HIPAA”), where applicable.
We may collect information in three ways: directly from you, automatically through your use of
our website, and from third parties.
We may collect information when you contact us, request information, schedule a tour, apply
for admission, complete forms, submit inquiries, communicate with our staff, or otherwise
interact with us.
This information may include:
If you are a resident, patient, family member, visitor, or representative, we may also collect
information you submit through our website forms, by email, by phone, or in person.
When you visit our website, we may automatically collect certain information through cookies,
web beacons, log files, and similar technologies.
This information may include:
We may receive information from healthcare providers, referral sources, insurers,
contractors, vendors, public sources, or other third parties as permitted by law and as
needed to provide services, process inquiries, or manage operations.
We may use the information we collect to:
We may share information with the following categories of recipients, as appropriate and as
permitted by law:
Our website may use cookies and similar technologies to improve functionality, understand
usage, and enhance the user experience. These technologies may help us remember
preferences, analyze traffic, and better understand how visitors use the website.
We may also use third-party analytics or advertising tools that collect information about
website activity and browsing behavior over time and across websites.
You may be able to disable cookies through your browser settings, but doing so may affect
some website functionality.
We may use the information we collect to communicate with you about our services, updates,
events, and other administrative or promotional matters.
You may opt out of promotional emails by following the unsubscribe instructions in those
emails, where applicable.
Even if you opt out of promotional communications, we may still send administrative or
service-related messages, such as appointment information, care-related notices, billing
notices, or policy updates.
We maintain reasonable administrative, technical, and physical safeguards designed to
protect the information we collect.
However, no method of transmission over the internet or method of electronic storage is
completely secure, and we cannot guarantee absolute security.
We retain information for as long as reasonably necessary to provide services, comply with
legal obligations, resolve disputes, enforce agreements, and support legitimate business
purposes.
Retention periods may vary depending on the type of information and applicable legal
requirements.
Our website and services are not directed to children under the age of 13, and we do not
knowingly collect personal information from children under 13 through our website.
If you believe a child has provided us information through the website, please contact us so
we can address the matter appropriately.
Depending on your location and the nature of your relationship with us, you may have rights
under applicable privacy laws to request access to, correction of, or deletion of certain
personal information, or to object to certain processing activities, subject to legal and
operational limitations.
If you are a resident of a state that provides specific privacy rights, you may contact us using
the information below to submit a request. We may need to verify your identity before
responding.
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices, content, or security of those third-party
sites. We encourage you to review the privacy policies of any third-party websites you visit.
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with a revised effective date. Your continued use of
our website or services after changes are posted means you accept the updated policy.
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
The Elms of Cranbury Rehabilitation & Healthcare Center
61 MAPLEWOOD AVENUE CRANBURY, NJ 08512
